Analysis of fastener industry development opportunities in the pattern of trade market
Fastener enterprises still need to further implement the party and state guidelines and policies, grasp more countries in the industrial policy, the macroeconomic regulation and control policy; according to the country macroscopical adjusting control and industrial development policy is adjusted, improve their own development environment.
After the introduction of the various countries and regions fasteners production, is mentioned in several countries and regions have already appeared produce be more than beg phenomenon. The first region is in Africa and the Middle East, to 2012 crop will reach $2675000000, but the demand for only $1175000000. The second region is Asia and the Asia-Pacific region, by 2012 China's total output will reach $4000000000, while domestic demand for $3700000000, but the area demand for only $4800000000. Super out production energetically only, to expand the export market.
Due to the different specifications of the products and companies have different characteristics, the domestic fastener enterprises to choose according to their actual situation of different export mode:
Model a: export
Export enterprises need a certain amount of manpower, material resources, financial capacity. Some of the larger fastener enterprises and local Fastener Association set up overseas sales team, in-depth foreign enterprises, use of local resources to marketing and after sale service, although the pay more, but the effect is very good.
Although the export of a relatively large degree of difficulty, but in the last two years shows ascendant trend, different enterprises under different circumstances to choose different export road, some enterprises through the exhibition and other approaches the main overseas customer service market; some enterprises visit actively overseas enterprises for supporting; some enterprises choose to open the customer service market, and then into the supporting the market approach.
Pattern two: through an intermediary, agent export
This is now the fastener enterprise in the new period characteristics. Of course, we are now faced with the difficulty is not little also, such as the fastener enterprises backward technology, quality management level is low, talent, technology of relatively poor quality, financing environment, legal environment need to be further improved, the operator of enterprise itself, the quality of personnel management, training and other methods have yet to be improved.
Many fastener enterprises in the pursuit of overseas exports, especially to seize the overseas customer service markets, through intermediaries, agents, some select foreign agents, more and more enterprises choose domestic agents. These agents have rich foreign experience, can provide export fasteners to build a good platform. But with the increase of intermediary agents, also appeared a few undesirable situation, domestic or abroad some agents have not the integrity of the phenomenon, in the agent process fraud, make some domestic fastener industry suffered a great loss; some agent a number of products ( even the counterfeit products ), in overseas exhibitions to low-cost marketing, damage the Chinese fastener enterprises image, does not favor the Chinese fastener enterprises in the overseas market development, especially the EU anti-dumping should cause our enough attention. Therefore, the fastener enterprises should carefully select a professional agent.
Pattern three: through joint venture partners export
Initially improve technology, the introduction of capital, is that many fastener enterprises joint venture is the main reason. As transnational corporation fastener enterprises to enter into, in order to expand the domestic enterprises overseas markets, some fastener enterprises to overseas sales channels as the joint venture is an important factor. Some fastener enterprises with foreign background of multinational corporations to establish a joint venture company, only one purpose, to find a overseas sales channel partners, take the route of internationalization.
Pattern four: supporting the whole vehicle enterprises export
With China's independent brand machine, truckload export increase, for the independent brand machine, car companies supporting fastener enterprises to catch the" free ride", it is relatively easy for a export mode. In this case, the fastener enterprises need with machine, car companies to establish a close strategic partnership, in supporting the export before a full understanding of overseas markets, this is a lot of fastener enterprises must pay attention to the problem.
Sales, services in the light of the enterprise has gained a lot of attention
At this stage the fastener industry has entered the 20 years a great opportunity, this stage of China's fastener enterprises generally has several characteristics:
A fastener enterprises at present, to further reflect the return of social characteristics, in the development of a harmonious society to make its own contribution. With the fastener to the development and expansion of enterprises, some new, with certain technical content, has oneself advantage fastener enterprises, more and more show its development characteristics, its own strength has gradually improved. To improve their own development strength at the same time, also in the harmonious society, and further to make its due contribution to. Such as: to improve the treatment of employees, can make the enterprise internal management, to create a good atmosphere for the whole harmonious society. In recent years, the Party Central Committee, the State Council and the relevant departments are also actively advocated energetically, the advanced non-public economic personage evaluation activities, so that these people in the construction of the socialist harmonious society to play a more prominent contribution and role.
In two, the fastener business after two, thirty years of development, already by extensive model, into a new development stage, the stage of development so that more fastener enterprises pay more attention to energy saving, pay more attention to the environmental protection consciousness, can be in the new period, the majority of fastener enterprises to upgrade their management quality, to more to meet the needs of the society development.
Three, now pay more attention to the technical innovation, the fasteners business practice, we include establishing innovation system, but also can make more enterprise development, with independent intellectual property rights, so that the fastener of enterprise in the new technology, new achievement, new product application further ideological emancipation, scientific development.
In four, the fastener enterprises have begun to new development level strides, this new feature allowed us to conform with the international market, in the process of economic globalization, development characteristic, should jump out of their original area, pay more attention to the international market, and international economic development together.
With the development of global economy and market competition intensifies, more and more domestic fastener enterprises to realize, only the two markets of domestic abroad simultaneously, can effectively avoid risks, enhance the comprehensive strength.